"Sunday's NASCAR Sprint Cup race from Las Vegas earned a 5.9/12 (10.8 million viewers), which is +34% better than last year's 4.4/9 when the race went head-to-head with the gold medal hockey game at the Vancouver Olympics. Sunday's race also posted huge gains on average viewership (+41%, 10.8 mill. vs. 7.2), Men 18-34 (+46%, 1.9 vs. 1.3), Men 18-49 (+36%, 3.8 vs. 2.8) and Men 25-54 (+37%, 5.2 vs. 3.8). Sunday's race also easily ranked as the highest-rated and most-watched sports programming of the weekend. Through three races NASCAR On FOX is averaging a 7.0/15 and 12.4 million viewers. Compared to 2009 NASCAR is down slightly on rating (-1%) but up slightly on viewership (+2%)."
Also, the Nationwide series ratings were up a large amount as well. The race at Vegas increased 22% in ratings.
"ABC's live telecast of the NASCAR Nationwide Series race at Las Vegas Motor Speedway on Saturday, March 5, earned a final national rating of 2.2, averaging 3,458,988 viewers, according to the Nielsen Company. The rating marked a 22 percent increase from last year's race that aired on ESPN2 and earned a final U.S. rating of 1.8."(ESPN)
As the NASCAR Sprint Cup Series and Nationwide series takes a week off, it will be interesting to see how the ratings fair at Bristol for their return.
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