According to a TNT press release, both the television coverage and the NASCAR.com Racebuddy coverage of the Infineon race was up in viewership from last season.
The television coverage of the event was up 17% with nearly 5.2 million viewers. TNT's NASCAR Summer Series has now been averaging 5.1 million viewers this season, up 7% of the total 2010 season coverage.
Racebuddy was up in streams with 848,000 video streams total during the race. This is up an incredible 211% from last year and up 16% from last weekend's race at Michigan. This is currently the second most viewed Racebuddy experience in history.
This weekend, TNT will go wide open with their coverage, showing all green flag racing with split screen style commercials.
Showing posts with label TV Ratings. Show all posts
Showing posts with label TV Ratings. Show all posts
Tuesday, June 28, 2011
Thursday, March 31, 2011
Auto Club Ratings
Cup Series ratings from Jayski.com:
NASCAR on FOX notched a 4.6/10 (8.1 million viewers) this Sunday for racing from Auto Club Speedway in Fontana, CA. This was the fifth Sprint Cup points race of the season and there are several comparisons to be made to last year. The most relevant is that this week's 4.6/10 is +5% better than last year's fifth race, a 4.4/10 at Bristol. This year's Fontana race aired against NCAA regional finals games, and from that angle there is no comparison to last year because the Martinsville race that would have faced similar basketball games last year was rained out. The least relevant comparison is to last year's Fontana race, which aired in the post-Daytona window last year and earned a 5.6/11 (-18%). In addition to the overall +5% improvement over last year's Bristol race, the Fontana race produced some positive returns among younger viewers. Sunday's 1.6 among Men 18-34 is +14% better than last year's 1.4 at Bristol. Through five races, the 2011 NASCAR on FOX season is now pacing +11% ahead of last year nationally (6.2/14 vs. 5.6/12), including gains among Men 18-34 (+28%, 2.3 vs. 1.8) and Men 18-49 (4.2 vs. 3.7).
Nationwide Series Ratings from Jayski.com
ESPN's live telecast of the NASCAR Nationwide Series race at Auto Club Speedway in Fontana, Calif., on Saturday, March 26, earned a final national household coverage rating of 1.6, averaging 2,148,001 viewers, according to the Nielsen Company. The Fontana race was moved to a different time in the series schedule this year. In comparison to the race that was held at Nashville Superspeedway in the same timeframe last year, the rating was up as the Nashville race earned a 1.1 rating on ESPN. In 2010, the Fontana race was held in February, as the second race of the season, and earned a 1.7 rating on ESPN2. Overall, the combined network average U.S. rating for the NASCAR Nationwide Series so far this season is a 1.7, the same as it was at this point in both 2009 and 2010. (ESPN)
NASCAR on FOX notched a 4.6/10 (8.1 million viewers) this Sunday for racing from Auto Club Speedway in Fontana, CA. This was the fifth Sprint Cup points race of the season and there are several comparisons to be made to last year. The most relevant is that this week's 4.6/10 is +5% better than last year's fifth race, a 4.4/10 at Bristol. This year's Fontana race aired against NCAA regional finals games, and from that angle there is no comparison to last year because the Martinsville race that would have faced similar basketball games last year was rained out. The least relevant comparison is to last year's Fontana race, which aired in the post-Daytona window last year and earned a 5.6/11 (-18%). In addition to the overall +5% improvement over last year's Bristol race, the Fontana race produced some positive returns among younger viewers. Sunday's 1.6 among Men 18-34 is +14% better than last year's 1.4 at Bristol. Through five races, the 2011 NASCAR on FOX season is now pacing +11% ahead of last year nationally (6.2/14 vs. 5.6/12), including gains among Men 18-34 (+28%, 2.3 vs. 1.8) and Men 18-49 (4.2 vs. 3.7).
Nationwide Series Ratings from Jayski.com
ESPN's live telecast of the NASCAR Nationwide Series race at Auto Club Speedway in Fontana, Calif., on Saturday, March 26, earned a final national household coverage rating of 1.6, averaging 2,148,001 viewers, according to the Nielsen Company. The Fontana race was moved to a different time in the series schedule this year. In comparison to the race that was held at Nashville Superspeedway in the same timeframe last year, the rating was up as the Nashville race earned a 1.1 rating on ESPN. In 2010, the Fontana race was held in February, as the second race of the season, and earned a 1.7 rating on ESPN2. Overall, the combined network average U.S. rating for the NASCAR Nationwide Series so far this season is a 1.7, the same as it was at this point in both 2009 and 2010. (ESPN)
Tuesday, March 22, 2011
Cup Ratings Down, Nationwide Up
NASCAR on Fox posted a 3.9/9 Sunday for racing from Bristol. There are two relevant comparisons to last year. Yesterday's race was the fourth Sprint Cup points race of the season, and compared to last year's fourth race yesterday's 3.9/9 is down -19% versus a 4.8/11 for racing from Atlanta. The other comparison is to last year's Bristol race, which was the fifth race of the season and also followed a bye week. Yesterday's 3.9/9 is down -7% compared to last year's Bristol race. The effect of last week's early season bye week, which is always damaging, was even worse than expected this year. Sunday's 3.9/9 is -26% lower than the 5.3/11 that FOX earned for the Las Vegas race that preceded the bye. Last year FOX came out of the bye week with a 4.2/9 for Bristol, which was just -12% lower than the 4.8/11 posted in Atlanta two weeks earlier. Competition from the NCAA Tournament does not appear to have been a major driver of the decline. Although the Tournament was generally stronger this weekend, the two windows that faced the Bristol race were up only +4% over last year (5.8/13 vs. 5.6/13). Despite this week's decline NASCAR is still pacing ahead of last year for the season-to-date. FOX has averaged a 5.7/12 for its first four races, up +10% over last season's 5.2/11.
ESPN's live telecast of the NASCAR Nationwide Series race at Bristol (TN) Motor Speedway on Saturday, March 19, saw an increase in total viewership over the telecast of last year's race that aired on ABC, according to the Nielsen Company. Saturday's telecast on ESPN averaged 2,322,153 viewers, up two percent over the 2,286,794 viewership average for last year's race on ABC. The viewership rise was despite a drop in rating for the telecast last year's ABC telecast earned a 1.6 U.S. household rating while Saturday's ESPN telecast earned a U.S. household rating of 1.5
From Jayski.com
Thursday, March 10, 2011
Las Vegas Ratings Up
The good streak continues for NASCAR's television ratings with another significant increase compared to last season. Here is a post from Jayski.com:
Also, the Nationwide series ratings were up a large amount as well. The race at Vegas increased 22% in ratings.
As the NASCAR Sprint Cup Series and Nationwide series takes a week off, it will be interesting to see how the ratings fair at Bristol for their return.
"Sunday's NASCAR Sprint Cup race from Las Vegas earned a 5.9/12 (10.8 million viewers), which is +34% better than last year's 4.4/9 when the race went head-to-head with the gold medal hockey game at the Vancouver Olympics. Sunday's race also posted huge gains on average viewership (+41%, 10.8 mill. vs. 7.2), Men 18-34 (+46%, 1.9 vs. 1.3), Men 18-49 (+36%, 3.8 vs. 2.8) and Men 25-54 (+37%, 5.2 vs. 3.8). Sunday's race also easily ranked as the highest-rated and most-watched sports programming of the weekend. Through three races NASCAR On FOX is averaging a 7.0/15 and 12.4 million viewers. Compared to 2009 NASCAR is down slightly on rating (-1%) but up slightly on viewership (+2%)."
Also, the Nationwide series ratings were up a large amount as well. The race at Vegas increased 22% in ratings.
"ABC's live telecast of the NASCAR Nationwide Series race at Las Vegas Motor Speedway on Saturday, March 5, earned a final national rating of 2.2, averaging 3,458,988 viewers, according to the Nielsen Company. The rating marked a 22 percent increase from last year's race that aired on ESPN2 and earned a final U.S. rating of 1.8."(ESPN)
As the NASCAR Sprint Cup Series and Nationwide series takes a week off, it will be interesting to see how the ratings fair at Bristol for their return.
Monday, February 28, 2011
Subway Fresh Fit 500 TV Ratings Up UPDATE
The streak continues for NASCAR as ratings continue to increase. According to an SBNation article, FOX's ratings were up 6%.
Here is part of the article:
NASCAR continues to put out great racing and great stories so far regarding the winners of the 2011 season. Yes, the season is only two races in, but it is a major increase from last season. Perhaps the rating increase is because of the extra publicity for NASCAR regarding Trevor Bayne's exciting upset. Only time will tell.
UPDATE: (from Jayski.com)
Sunday's Subway Fresh Fit 500 at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track's 23 years as a NASCAR Sprint Cup Series venue. The following is a breakdown of PIR television ratings from Sunday, February 27:
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010. An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX. As an additional comparison, the 2011 Subway Fresh Fit 500 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.(PIR)
Nationwide Ratings: (Jayski.com)
Moving from night to day and earlier in the schedule paid off for Phoenix International Raceway with a 50 percent jump in TV ratings for its NASCAR Nationwide Series race. ESPN2's live telecast of the Saturday, Feb. 26, NASCAR Nationwide Series 200-mile race from Phoenix earned a final national household coverage rating of 1.5, a 50 percent increase from the 1.0 rating the past two years when the race was run on a Friday night in late April. Saturday's telecast averaged 2,116,672 viewers, according to the Nielsen Company. On the same weekend last year, the NASCAR Nationwide Series had a 300-mile race at Auto Club Speedway in Fontana, Calif. That race aired on ESPN2 and earned a 1.7 rating.(ESPN)
Thanks to SBNation.com for the originial information.
Thanks to Jayski.com for the updated information.
Here is part of the article:
"From FOX Sports VP of communications Dan Bell on Twitter:
'NASCAR on FOX dominates all other sports competition on broadcast or cable tv this weekend with a 5.3 overnight rating, +6% from last year.'"
NASCAR continues to put out great racing and great stories so far regarding the winners of the 2011 season. Yes, the season is only two races in, but it is a major increase from last season. Perhaps the rating increase is because of the extra publicity for NASCAR regarding Trevor Bayne's exciting upset. Only time will tell.
UPDATE: (from Jayski.com)
Sunday's Subway Fresh Fit 500 at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track's 23 years as a NASCAR Sprint Cup Series venue. The following is a breakdown of PIR television ratings from Sunday, February 27:
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010. An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX. As an additional comparison, the 2011 Subway Fresh Fit 500 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.(PIR)
Nationwide Ratings: (Jayski.com)
Moving from night to day and earlier in the schedule paid off for Phoenix International Raceway with a 50 percent jump in TV ratings for its NASCAR Nationwide Series race. ESPN2's live telecast of the Saturday, Feb. 26, NASCAR Nationwide Series 200-mile race from Phoenix earned a final national household coverage rating of 1.5, a 50 percent increase from the 1.0 rating the past two years when the race was run on a Friday night in late April. Saturday's telecast averaged 2,116,672 viewers, according to the Nielsen Company. On the same weekend last year, the NASCAR Nationwide Series had a 300-mile race at Auto Club Speedway in Fontana, Calif. That race aired on ESPN2 and earned a 1.7 rating.(ESPN)
Thanks to SBNation.com for the originial information.
Thanks to Jayski.com for the updated information.
Monday, February 21, 2011
Daytona 500 Ratings Spike UPDATE Nationwide Ratings
The overnight ratings for the 2011 Daytona 500 were an 8.2, up 17 percent from last year, and up around 3% from 2008. This is great news for NASCAR, as their ratings have been done the past few years. We will update this blog with the Nationwide ratings along with the final numbers for the Daytona 500 later this week.
UPDATE: Over 30 million people watched at least part of the race.
UPDATE:
A post from Jayski.com for final ratings:
The 2011 Daytona 500 earned an 8.2/18 in the metered markets, a +17% boost over last year's 7.0/14 when the race was interrupted twice by track repair delays. Fast national ratings have already been issued for the Daytona 500, with the race posting an 8.7/20 (15.6 million viewers) . Sunday's 8.7/20 is a +13% gain over last year's 7.7/16 and the average viewership of 15.6 million is +17% better than last year's 13.3 million.
UPDATE:
Nationwide Ratings:
Last year's telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on ESPN2, which featured the NASCAR debut of Danica Patrick, set a record as the most-viewed Nationwide Series race ever on cable and ended the year as the highest-rated program of any kind on ESPN2. As expected, ESPN2's live telecast of Saturday's NASCAR Nationwide Series race at Daytona did not draw as many viewers or rate as highly, but did see an increase in the key Male 18-34 demographic and rated on par with the 2009 race. The telecast earned a final national household coverage rating of 2.4, even with the 2009 telecast but down from the 3.2 rating for last year's record-setting event. The telecast averaged 3,246,875 viewers and saw an increase of eight percent in the Male 18-34 demographic over last year, with a jump of 43 percent from 2009. The telecast averaged 2,437,211 household impressions, third-largest ever on cable for the NASCAR Nationwide Series. The viewership number was the fifth-largest ever on cable for the series.(ESPN)
UPDATE: Over 30 million people watched at least part of the race.
UPDATE:
A post from Jayski.com for final ratings:
The 2011 Daytona 500 earned an 8.2/18 in the metered markets, a +17% boost over last year's 7.0/14 when the race was interrupted twice by track repair delays. Fast national ratings have already been issued for the Daytona 500, with the race posting an 8.7/20 (15.6 million viewers) . Sunday's 8.7/20 is a +13% gain over last year's 7.7/16 and the average viewership of 15.6 million is +17% better than last year's 13.3 million.
UPDATE:
Nationwide Ratings:
Last year's telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on ESPN2, which featured the NASCAR debut of Danica Patrick, set a record as the most-viewed Nationwide Series race ever on cable and ended the year as the highest-rated program of any kind on ESPN2. As expected, ESPN2's live telecast of Saturday's NASCAR Nationwide Series race at Daytona did not draw as many viewers or rate as highly, but did see an increase in the key Male 18-34 demographic and rated on par with the 2009 race. The telecast earned a final national household coverage rating of 2.4, even with the 2009 telecast but down from the 3.2 rating for last year's record-setting event. The telecast averaged 3,246,875 viewers and saw an increase of eight percent in the Male 18-34 demographic over last year, with a jump of 43 percent from 2009. The telecast averaged 2,437,211 household impressions, third-largest ever on cable for the NASCAR Nationwide Series. The viewership number was the fifth-largest ever on cable for the series.(ESPN)
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