Here is part of the article:
"From FOX Sports VP of communications Dan Bell on Twitter:
'NASCAR on FOX dominates all other sports competition on broadcast or cable tv this weekend with a 5.3 overnight rating, +6% from last year.'"
NASCAR continues to put out great racing and great stories so far regarding the winners of the 2011 season. Yes, the season is only two races in, but it is a major increase from last season. Perhaps the rating increase is because of the extra publicity for NASCAR regarding Trevor Bayne's exciting upset. Only time will tell.
UPDATE: (from Jayski.com)
Sunday's Subway Fresh Fit 500 at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track's 23 years as a NASCAR Sprint Cup Series venue. The following is a breakdown of PIR television ratings from Sunday, February 27:
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010. An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX. As an additional comparison, the 2011 Subway Fresh Fit 500 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.(PIR)
Nationwide Ratings: (Jayski.com)
Moving from night to day and earlier in the schedule paid off for Phoenix International Raceway with a 50 percent jump in TV ratings for its NASCAR Nationwide Series race. ESPN2's live telecast of the Saturday, Feb. 26, NASCAR Nationwide Series 200-mile race from Phoenix earned a final national household coverage rating of 1.5, a 50 percent increase from the 1.0 rating the past two years when the race was run on a Friday night in late April. Saturday's telecast averaged 2,116,672 viewers, according to the Nielsen Company. On the same weekend last year, the NASCAR Nationwide Series had a 300-mile race at Auto Club Speedway in Fontana, Calif. That race aired on ESPN2 and earned a 1.7 rating.(ESPN)
Thanks to SBNation.com for the originial information.
Thanks to Jayski.com for the updated information.