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Thursday, March 31, 2011

Auto Club Ratings

Cup Series ratings from Jayski.com:
NASCAR on FOX notched a 4.6/10 (8.1 million viewers) this Sunday for racing from Auto Club Speedway in Fontana, CA. This was the fifth Sprint Cup points race of the season and there are several comparisons to be made to last year. The most relevant is that this week's 4.6/10 is +5% better than last year's fifth race, a 4.4/10 at Bristol. This year's Fontana race aired against NCAA regional finals games, and from that angle there is no comparison to last year because the Martinsville race that would have faced similar basketball games last year was rained out. The least relevant comparison is to last year's Fontana race, which aired in the post-Daytona window last year and earned a 5.6/11 (-18%). In addition to the overall +5% improvement over last year's Bristol race, the Fontana race produced some positive returns among younger viewers. Sunday's 1.6 among Men 18-34 is +14% better than last year's 1.4 at Bristol. Through five races, the 2011 NASCAR on FOX season is now pacing +11% ahead of last year nationally (6.2/14 vs. 5.6/12), including gains among Men 18-34 (+28%, 2.3 vs. 1.8) and Men 18-49 (4.2 vs. 3.7).

Nationwide Series Ratings from Jayski.com
ESPN's live telecast of the NASCAR Nationwide Series race at Auto Club Speedway in Fontana, Calif., on Saturday, March 26, earned a final national household coverage rating of 1.6, averaging 2,148,001 viewers, according to the Nielsen Company. The Fontana race was moved to a different time in the series schedule this year. In comparison to the race that was held at Nashville Superspeedway in the same timeframe last year, the rating was up as the Nashville race earned a 1.1 rating on ESPN. In 2010, the Fontana race was held in February, as the second race of the season, and earned a 1.7 rating on ESPN2. Overall, the combined network average U.S. rating for the NASCAR Nationwide Series so far this season is a 1.7, the same as it was at this point in both 2009 and 2010. (ESPN)

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