NASCAR on Fox posted a 3.9/9 Sunday for racing from Bristol. There are two relevant comparisons to last year. Yesterday's race was the fourth Sprint Cup points race of the season, and compared to last year's fourth race yesterday's 3.9/9 is down -19% versus a 4.8/11 for racing from Atlanta. The other comparison is to last year's Bristol race, which was the fifth race of the season and also followed a bye week. Yesterday's 3.9/9 is down -7% compared to last year's Bristol race. The effect of last week's early season bye week, which is always damaging, was even worse than expected this year. Sunday's 3.9/9 is -26% lower than the 5.3/11 that FOX earned for the Las Vegas race that preceded the bye. Last year FOX came out of the bye week with a 4.2/9 for Bristol, which was just -12% lower than the 4.8/11 posted in Atlanta two weeks earlier. Competition from the NCAA Tournament does not appear to have been a major driver of the decline. Although the Tournament was generally stronger this weekend, the two windows that faced the Bristol race were up only +4% over last year (5.8/13 vs. 5.6/13). Despite this week's decline NASCAR is still pacing ahead of last year for the season-to-date. FOX has averaged a 5.7/12 for its first four races, up +10% over last season's 5.2/11.
ESPN's live telecast of the NASCAR Nationwide Series race at Bristol (TN) Motor Speedway on Saturday, March 19, saw an increase in total viewership over the telecast of last year's race that aired on ABC, according to the Nielsen Company. Saturday's telecast on ESPN averaged 2,322,153 viewers, up two percent over the 2,286,794 viewership average for last year's race on ABC. The viewership rise was despite a drop in rating for the telecast last year's ABC telecast earned a 1.6 U.S. household rating while Saturday's ESPN telecast earned a U.S. household rating of 1.5
From Jayski.com
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