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Saturday, March 12, 2011

A Look Back: New NASCAR Video Game - Just What NASCAR Needed


The new NASCAR Video game release is coming up later this month, March 29th for Playstation 3 and XBOX. The Wii version will come out April 12th. There has been a large amount of hype around the video game and how it could help NASCAR. The following is an exact re-post of the blog posted on this website following the news of the video game. Please remember that some news facts in the re-post have changed, such as the release date, which was supposed to be just prior to the Daytona 500.

On September 29th, 2010 the official announcement was made about the next NASCAR video game, something that has been absent for quite some time.

Activision along with Eutechnyx announced the multi-year agreement with NASCAR to distribute multiple NASCAR games over the next few years. The first of them will be "NASCAR The Game 2011," coming out just days before the 2011 Daytona 500.

EA Sports covered the NASCAR games for years, but lack of interest from EA eventually led to the end of the partnership. Their final game was NASCAR 09.

For years, there was uncertainty around NASCAR fans and gamers about when or if there were to be a new NASCAR game in the near future. Just about a year ago, rumors began to spread.

People began hearing that Activision was currently designing the next NASCAR game, but there was never any more confirmation. There was just the same old rumors that only seemed the exist on forums.

About three months ago, rumors began to pick up. A popular NASCAR rumor website, Jayski.com, discovered of the rumor, which led to even more speculation.

Then, the announcement came. There would finally be a NASCAR game.

Within days, it was a big topic within NASCAR. The same week of the official announcement, the show NASCAR Raceday on SPEED showed fans the first ever trailer. Great graphics along with a well put together piece increased the excitement. Fans began following the official social media sites for the game in bundles, allowing Eutechnyx to interact with NASCAR fans nicely, answering loads of questions along with trying to put requested features into the game by the time the game would be released.

So far already, based upon great screen shots, wallpapers, videos, and even pod casts answering the questions of fans, Activision and Eutechnyx have proven this game will be better than any NASCAR game of the past. They may not be perfect to start with for the first game, but they have many years to constantly improve the games, plus the ability to update the games after buyers purchase it. The racing game company has done their homework. There is a good chance this will be a good relationship for fans, Eutechnyx, and NASCAR.

NASCAR needs as much exposure as they can get. This has been one of the problems with NASCAR, according to many. This video game will expose NASCAR to more than just NASCAR fans, but to the entire public.

Activision and Eutechnyx, welcome to NASCAR.

Note: Here are some website dealing with the game:
Official Site: http://nascarthegame.com/
Facebook: http://www.facebook.com/NASCARthegame
Twitter: http://twitter.com/NASCARTheGame

Twitter of one of the game developers: http://twitter.com/davet_etx
Twitter of Community manager: http://twitter.com/baker011
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Thanks to the official site for the image.

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