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Tuesday, June 28, 2011

RaceBuddy, TNT Infineon Coverage Up In Viewership

According to a TNT press release, both the television coverage and the NASCAR.com Racebuddy coverage of the Infineon race was up in viewership from last season.

The television coverage of the event was up 17% with nearly 5.2 million viewers. TNT's NASCAR Summer Series has now been averaging 5.1 million viewers this season, up 7% of the total 2010 season coverage.

Racebuddy was up in streams with 848,000 video streams total during the race. This is up an incredible 211% from last year and up 16% from last weekend's race at Michigan. This is currently the second most viewed Racebuddy experience in history.

This weekend, TNT will go wide open with their coverage, showing all green flag racing with split screen style commercials.

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