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Wednesday, June 15, 2011

TNT Sets Record With 1.1 Million Streams For RaceBuddy

As the push for more online coverage of NASCAR grows, TNT yet again rolls out NASCAR.com's RaceBuddy application. This year, RaceBuddy has 10 camera angles, in car audio, a drag and drop interactive camera, and a live chat room for TNT's NASCAR races.

The fans responded well with a record setting number of streams for RaceBuddy, 1.1 million streams, up 187% from last year, according to an email received by Trackside With Travis from Turner Sports' Tom Caraccioli.

Other RaceBuddy stats from Pocono include:

*RaceBuddy Player Page Views +24%, (238,000 vs. 192,000 in 2010)
*Total RaceBuddy Visits +52%, (152,000 vs. 100,000 in 2010)
*RaceBuddy Unique Users +45%, (120,000 vs. 82,000 in 2010)
*7.2 million total minutes streamed

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