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Tuesday, July 19, 2011

RaceBuddy and Television Numbers For TNT Summer Series

By Official Turner Sports Release:

TNT saw overall growth in total viewers, ratings and households with its just concluded six-race NASCAR Summer Series coverage of the 2011 Sprint Cup Series with 5,125,000 total viewers (up +3%, 4,990,000 in 2010), 3.1 U.S. HH rating (up +3% vs. 3.0 U.S. HH rating in 2010) and 3,615,000 households (up +3%, 3,495,000 in 2010).

NASCAR.com’s TNT RaceBuddy complemented the television coverage with an average of 886,000 weekly video streams during the six-race Summer Series. Overall, video streams on RaceBuddy were up 143% from last year and delivered 5,319,000 total video streams this year. RaceBuddy had record-breaking viewership during TNT’s first race of the 2011 Summer Series in Pocono with 1,146,000 video streams and proceeded to have the second (Daytona, 1,020,000) and third-highest (Kentucky, 928,000) video stream totals in its history during this year’s Summer Series.

Other highlights from the 2011 TNT NASCAR Summer Series Coverage:

-The Coke Zero 400 powered by Coca-Cola from Daytona International Speedway was the highest-rated and most-watched cable program for the week (3.4 U.S. HH rating, June 27-July 3, 2011).

-NASCAR.com’s TNT RaceBuddy total page views were up 21% vs. last year for its coverage during the 2011 NASCAR Summer Series.

-RaceBuddy also experienced more than a 17% growth in daily uniques and total visits on TNT RaceBuddy were up +24% compared to last year.

1 comment:

  1. I already miss the TNT TV coverage of the Coke Zero 400 at Daytona... this weekends race at NH had way too many commercials to the point of destroying the flow and interest of the race... too boring... my wife rubbed it in with her new tee shirt with a spoof of the NASCAR logo "BORING" that she got at http://nascarwidows.com... the race brought the point home and I might have to buy me one too.

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